As part of our “Get to Know Us” series, we’ll have a short Q&A with each team member so you can get to the people within Raving Software better. We’ll start with President and CEO Barbara Heinlein.
Q: WHAT IS YOUR ROLE AT RAVING SOFTWARE?
A: I am the co-founder and co-owner of Raving Software. Raving Software was born out of my vision to create a software company with the mission of delivering consistently exceptional service and software solutions to take our clients to their next level of success. As importantly, my role is to ensure our company makes a positive contribution to our community and all who work with Raving software.
On a day-to-day basis, I direct the company operations, budget management, and business development. I also provide the strategic leadership for the company and establish long-range goals, strategies, plans and policies. In addition, I evaluate the impact of our long-range planning and introduction of our new programs and strategies.
The exciting part of my position is the creative side, which includes creating the future vision for our company, programming, and developing graphic designs. Whether it is creating an elegant website, working on a powerful new logo for a new client, or building out our long-term plan, I am totally in my element.
Q: WHAT DID YOU DO BEFORE WORKING AT RAVING SOFTWARE?
A: I have extensive background in both the defense and health Information Technology (IT) arenas. My senior management experience is in the full spectrum of software design and life cycle management, computer system and network infrastructure, IT project management & implementation and governance, independent verification and validation, resource management, and personnel management.
In the defense arena, I spent over two decades as a cyber, communications and computer officer in the U.S. Air Force, retiring as a Colonel after a successful career. Some of my notable assignments include Deputy Chief Technology Officer, Senior Military Assistant to the Assistant Secretary of Defense for Networks and Information Integration, Squadron Commander, Division Chief for Cyber Infrastructure Strategy, and Chief of Communications for the National Airborne Operations Center. My military decorations include among others the Defense Superior Service Medal and the Legion of Merit.
In the health arena, I held a 3-year tenure at the Centers for Medicare and Medicaid as an IT Division Director. During this time, I oversaw the development, implementation, and maintenance of the Physician Quality Reporting System and the End Stage Renal Disease software systems.
Q: WHY DID YOU DECIDE TO CREATE THE RAVING SOFTWARE COMPANY?
A: One of my favorite poems is Robert Frost’s “The Road Not Taken.” I strongly believe to find our truest happiness, we each need to look into ourselves and ask what we really want, not what others expect of us. I have always done things differently in my career than most of my peers and (I believe) that is one reason that I have been able to achieve different goals than most. For example, I am one of only a couple of people from my high school class to become an Air Force officer and retire as an Air Force Colonel. At the time, no one would have pictured me in the military—but it was my calling and my destiny. (Of note, it was also one of the best experiences of my life.)
After much self-reflection and consideration, I realized my calling has really been my life-long journey. I began my career programming inventory, medical billing, and battle management systems. I have also programmed websites for various organizations over the past decade. Software development and improving software lifecycle processes with benchmarked IT practices to create transparency, predictability, and higher system quality are not simply my vocation, but my passion.
Of all the positions I held in the Air Force, the most special was being a Squadron Commander of an elite software programming and engineering squadron. Combining this with my other senior management experience, creating a software business revealed itself as the perfect journey.
But I didn’t stop with simply creating a software company. It is critical to the vision of Raving Software to make a positive impact on our community. As part of our community involvement plan, we have committed to donate 10% of our net earnings to provide scholarships for local Science, Technology, Engineering and Math (STEM) students.
Q: WHAT IS YOUR EDUCATIONAL BACKGROUND?
A: I strongly believe in the role of education in our lives. I hold a both a Bachelor of Science and Masters of Science in Computer Science as well as a Masters of Military Operational Art and Science. I also am a graduate of Squadron Officer School, Air Command and Staff College, and Air War College. Not one to rest on my laurels, I am currently enrolled in Anne Arundel Community College’s Entrepreneurship and Internet Applications Development degree programs and have been honored to be named a Ratcliffe Scholar.
Q: HOW LONG HAVE YOU WORKED AT RAVING SOFTWARE?
A: My husband, Bruce, and I started Logiciel Technologies, LLC in March 2017. “Logiciel” means software in French, so we fell in love with the name almost immediately. However, we found the name didn’t make for a user-friendly URL, so we rebranded into our new trade name, “Raving Software,” in the summer of 2017. We selected the name “Raving Software” because our vision is to create raving clients due to our “Plus One” ethos of always going the extra mile.
Q: WHAT IS YOUR FAVORITE PART ABOUT WORKING AT RAVING SOFTWARE?
A: I love the adventure of creating and designing — a new company, a new vision, a new website, a new logo, a new brand, a new possibility. I am excited for the opportunity to mentor and build my staff as well as to help our community through Raving Software’s activities and scholarships. I also love the challenge of constantly learning new technologies, techniques, and ideas.
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